The share is meeting an important level. We suggest caution because this point could stop the bullish trend.

Regarding fundamentals, company should know a tiny rise of its sales. Moreover analysts have recently downgraded their expectations regarding the earning per share for 2014, this is often pessimist for the future stock fluctuation.

Technically, after a substantial upturn, the stock stay close to the resistance at GBp 1665, fact that could inverse the tendency. This resistance could lead the price toward the GBp 1594 support. Futhermore, in weekly data, stock evolve in a strong trading range between GBp 1690 and GBp 1511.

Due to the technical configuration and an average fundamental situation, investors can open a short position close to the GBp 1665 resistance. The price target is set at GBp 1594 and a stop loss will be placed above GBp 1690.