Brightcove Inc. shared it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS). Using its own public documentation, product, and release notes, Brightcove is leveraging the new assistant internally for real-world use cases applicable to the media and entertainment technology sector. Brightcove is tapping into the technology to build a program to equip its global services and customer success team to further bolster its customer service.

As an early adopter of Amazon Q, Brightcove has launched the "Brightcove Expert Bot," an AI-powered chatbot embedded into the internal tools, as a new resource for the customer and product support teams. Streamlining its customer support processes enables employees to quickly and effectively find relevant information, solve technical cases, analyze support requests, summarize support tickets, and use those results to help recommend the best solutions to meet their customers' needs. Brightcove's use of Amazon Q on AWS marks a significant step in the company's commitment to innovation and increasing efficiency by leveraging artificial intelligence. Brightcove is strategically collaborating with leading experts and organizations known for their dedication and expertise in AI to find new ways to super-serve its global base of media and enterprise customers.