Bonia Corporation Berhad announced Redesignation of Dato' Sri Chiang Fong Seng from Executive Director to Group Chief Executive Officer. Age is 37. Nationality is Malaysia.

Date of change is 01 April 2023. Qualifications: Bachelor of Commerce from University of Melbourne, Australia. Working experience and occupation: Dato' Sri Chiang Fong Seng is a forward-looking man who spearheaded Bonia Corporation Berhad's acquisition of Braun Buffel Southeast Asia in 2012 and, subsequently, shares from the brand's principal company in Germany, he helms the business and brand direction of 3 major brands under the Bonia Group: Braun Buffel, Bonia and Renoma Paris.

Today, under his leadership, the 3 brands boast over 150 points of sales globally. A visionary leader who has served the Bonia Group for over 14 years, he was instrumental in transitioning Bonia from a product-driven brand to a lifestyle-orientated one, increasing the relatability of the brand and range of products it can offer, keeping them relevant through evolving lifestyle and design trends. He is a staunch supporter of brands and talents that add value to the community.

He was appointed as a Committee Member of Federation of Malaysian Fashion Textiles and Apparel (FMFTA) since its launch in October 2019, and holds the position as Treasurer. He was conferred Darjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat Di Mulia - Peringkat Pertama Sri Sultan Ahmad Shah Pahang (SSAP) which carries the title Dato' Sri in year 2013. He holds directorships in several subsidiaries of the Company and does not have any other directorships of public companies.