April 10, 2014

FOR IMMEDIATE RELEASE

Company Name: Asahi Group Holdings, Ltd. President and Representative Director: Naoki Izumiya Securities Code: 2502
Stock Listings: Tokyo Stock Exchange, First Section
Contact: Kazutomo Tamesada
General Manager, Public Relations Section
Phone: +81-3-5608-5126

Announcement regarding execution of share purchase agreement to acquire a Malaysian dairy company

Asahi Group Holdings, Ltd. ("Asahi") is pleased to announce that Asahi's Singapore subsidiary, Asahi Group Holdings Southeast Asia Pte. Ltd. ("AGHSEA") has reached an agreement with Etika International Holdings Limited (headquartered in Singapore, listed on the Singapore Exchange, CEO: Kamal Y P Tan, "Etika") to purchase all* of the issued shares in the companies engaged in Etika's dairy business in Southeast Asia ("Etika's Dairy Business").
* Minority shares to be acquired separately
1. Objectives of the Transaction
The Asahi Group has started its Long-Term Vision 2020 last year, stating the vision of "Striving to be a corporate group trusted around the world through the Kando of food (deliciousness, happiness and innovation)." Under its Medium-Term Management Plan 2015, with an action plan for realizing the corporate vision, the Asahi Group has been working on achieving long-term stable growth through the practice of "Value and Network Management," which is based on leveraging the strengths, such as the brands, technologies, and cost competitiveness developed and acquired by the Asahi Group companies in Japan and abroad.
The Asahi Group has been looking to expand its international network mainly in Southeast Asia even before the Medium-Term Management Plan 2015. Since the acquisition of Permanis Sdn. Bhd. ("Permanis") in November 2011 which aimed to establish a base in the beverage market in Malaysia and secure a toehold to enter the entire Southeast Asian market, the Asahi Group has been expanding its business platform in Southeast Asia including a joint venture in Indonesia for manufacturing, marketing and distribution of non-alcoholic beverages, a joint venture in Thailand for beverage products of the "Calpis" brand, an acquisition and a joint
venture of bottled water business in Indonesia, and a joint venture in Myanmar for manufacturing, marketing and distribution of carbonated soft drinks.
Asahi intends to further enhance the Asahi Group's beverage business platform in Southeast Asia though the acquisition of Etika's Dairy Business. In Malaysia and other Southeast Asian countries, dairy products including condensed milk, has been deeply ingrained in the food and beverage culture for a long time and stable growth of the dairy market is expected into the future. Etika's Dairy Business, with their main brands including "Dairy Champ" (condensed milk) and "Goodday" (UHT milk, etc.), had the second largest share in Malaysia's condensed and evaporated milk market in 2013. Dairy Champ brand has wide penetration in the Malaysian consumer market. In terms of UHT milk, etc., Goodday brand is well-recognized as a premium brand in Malaysia and is steadily increasing its market share. Etika's Dairy Business also operates dairy businesses in Vietnam and Indonesia.
Together with China where Asahi has a solid business platform, and Oceania where Asahi entered ahead of its expansion into Southeast Asia, Asahi will seek to grow its beverage business across Asia/Oceania though
realizing synergy from cooperation between the Asahi Group companies, particularly Permanis, which Asahi previously acquired.
2. Summary of Transaction
The following is an overview of the share purchase agreement entered into between AGHSEA and Etika today for all* of the issued shares in the companies engaged in Etika's Dairy Business:
* Minority shares to be acquired separately
(1) Contract date April 10, 2014
(2) Contract parties Etika (seller), AGHSEA (buyer) (AGHSEA may nominate another subsidiary of Asahi as
the buyer)
(3) Shares and assets to be purchased All* issued shares (no warrants and options)in the 12 companies
engaged in Etika's Dairy Business and relevant intellectual property including trade marks
* Minority shares to be acquired separately
(4) Purchase price approximately 329 million US dollars ("USD") on a cash and debt free enterprise value
basis (approximately 33.6 billion Japanese yen ("JPY")*)
* Converted with 1 USD = 101.99 JPY as of April 9, 2014
(5) Major conditions to closing of the acquisition (i) approval of Etika's shareholders at a general meeting;
and (ii) consents and authorizations from relevant governmental bodies
3. Overview of Etika's Dairy Business
With the second largest share in the Malaysia's condensed and evaporated milk market, Etika's Dairy Business' "Dairy Champ" brand has wide penetration in the Malaysian consumer market. "Goodday", which is another major brand for UHT milk, etc., is also well-recognized as a premium brand in Malaysia and is steadily increasing its market share. Outside Malaysia, Etika's Dairy Business also has operations in Vietnam and Indonesia with its own manufacturing facilities and exports products to other countries in Southeast Asia, the Middle East and Africa.
Etika's Dairy Business consists of 12 companies.

(1) Company name

Etika Dairies Sdn Bhd. and 11 other companies

(2) Registered head office

Kuala Lumpur, Malaysia(1)

(3) Representative

CEO: Kamal Y P Tan(1)

(4) Business description

Manufacturing, marketing and distribution of dairies and

packaging products

(5) Fiscal year-end

September

(6)Paid-up capital

68.6 million Malaysian Ringgit ("RM") (approx. 2.2 bn JPY(2))

(as of September 30, 2013)

(7) Established

March 22, 1996(1)

(8) Current ownership

Etika International Holdings Limited 100%*

(Etika is a holding company listed on the Singapore Exchange and in addition to the companies in Etika's Dairy Business, it has

subsidiaries engaged in frozen foods, nutrition foods,

non-alcoholic beverage and restaurant chain businesses.)

* Minority shares in one of the 12 companies (1%) to be acquired separately.

(9) Number of employees

437 (as of June 30, 2013) (1)

(10) Relationship with Asahi

There are no capital, personal or trade relationships between these

companies and Asahi.

(11) Key financials for the recent three fiscal years

Financial period

Year ended Sep.

2011

Year ended Sep.

2012

Year ended Sep.

2013

Net assets

109.6 mn RM

(approx. 3.5 bn

JPY(2))

143.4 mn RM

(approx. 4.5 bn

JPY(2))

140.0 mn RM

(approx. 4.4 bn

JPY(2))

Total assets

759.5 mn RM

(approx. 24.0bn

JPY(2))

836.2 mn RM

(approx. 26.4bn

JPY(2))

698.1 mn RM

(approx. 22.1bn

JPY(2))

Net sales

676.2 mn RM

(approx. 21.4bn

779.8 mn RM

(approx. 24.6bn

685.7 mn RM

(approx. 21.7bn

JPY(2))

JPY(2))

JPY(2))

Operating profit (EBIT)

52.5 mn RM (approx. 1.7 bn JPY(2))

64.5 mn RM (approx. 2.0 bn JPY(2))

63.0 mn RM

(approx. 2.0 bn

JPY(2))

(1) Information of Etika Dairies Sdn Bhd. which is the main company engaged in Etika's Dairy Business

(2) Converted with 1 RM = 31.59 JPY as of April 9, 2014

4. Overview of the seller
The following is an overview of the seller, Etika.

(1) Company name

Etika International Holdings Limited

(2) Registered head office

Singapore

(3) Representative

CEO: Kamal Y P Tan

(4) Business description

Manufacturing, marketing and distribution of dairies, frozen

foods, nutrition foods and non-alcoholic beverages, as well as management of restaurant chains

(5) Fiscal year-end

September

(6)Paid-up capital

98.5 mn RM (approx. 3.1 bn JPY*) (as of September 30, 2013)

(7) Established

December 23, 2003

(8) Current ownership

Dato' Jaya J B Tan 30.60%

Dato' Kamal Y P Tan 30.60%

Tee Yih Jia Food Manufacturing Pte. Ltd. 12.42% Goi Seng Hui 12.42%

Cheng Chih Kwong @ Thie Tji Koang 10.89% (as of December 9, 2013)

(9) Number of employees

Approx. 2,000 (as of June 30, 2013)

(10) Relationship with Asahi

There are no capital, personal or trade relationships between

Etika's Dairy Businesses and Asahi.

* Converted with 1 RM = 31.59 JPY as of April 9, 2014
5. Indicative Timetable
Below is an indicative timetable for the acquisition of Etika's Dairy Business.

April 9, 2014

Resolution of Asahi's board of directors

April 10, 2014

Execution of share purchase agreement with Etika

June 30, 2014 (expected)

Closing (upon fulfilment of condition precedents)

6. Impact on Asahi's financial performance
The transaction is not expected to materially impact Asahi's non-consolidated or consolidated financials for the fiscal year ending December 2014.
- END-

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