Baidu plans to debut the application by initially embedding it into its main search services, Bloomberg News reported earlier.

ChatGPT's tech works by learning from vast amounts of data how to answer any prompt by a user in a human-like way, offering the information like a search engine would or prose like an aspiring novelist.

Microsoft Corp has a $1 billion investment in San Francisco-based OpenAI that it has looked at increasing, Reuters has reported. The company has also worked to add OpenAI's image-generation software to its Bing search engine in a new challenge to Alphabet Inc's Google.

(Reporting by Yingzhi Yang and Jyoti Narayan; Editing by Dhanya Ann Thoppil)