Alphabet Inc. (NasdaqGS:GOOG.L) has made an offer to acquire Fitbit, Inc. (NYSE:FIT), as it eyes a slice of the crowded market for fitness trackers and smartwatches, people familiar with the matter said on October 28, 2019. There is no certainty that the negotiations between Google and Fitbit will lead to any deal, the sources said, asking not to be identified because the matter is confidential. The exact price that Google has offered for Fitbit could not be learned.

Google and Fitbit declined to comment.