Adverty AB (publ) announced a partnership with TapNation, as the French hypercasual publisher includes Adverty's seamless in-game ad formats within several current, and upcoming titles - the result of a successful First Quarter trial with clear positive uplift on all key metrics. TapNation has integrated Adverty's seamless In-Play(TM) advertising technology in several of its titles, whilst planning to use Adverty's unique formats for other, upcoming releases. Adverty also recently teamed up with InMobi and Verizon on the demand side, on top of current successful partnerships with PubMatic and Smaato, enabling a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially, too, and a variety of new games added as growing numbers wake up to the power of in-game executions to maximise brand exposure and publisher monetisation. With interest in in-game advertising soaring - not to mention Adverty's collaboration with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work around viewability - the collaboration comes at an exciting time. Adverty is currently looking to expand its team and is actively hiring for a number of roles across all sides of the business.