Adverty AB (publ) announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty's multi-patented in-game ad technology. Indeed, gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent. Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary technology built specifically for gaming, while buy-side clients can now access innovative formats in mobile games at scale more easily than ever before. With significant demand for its seamless and non-interruptive in-game inventory, Adverty launched a world-first In-Menu(TM) format earlier this year to complement its In-Play(TM) offerings. This enables contextually relevant IAB display banner ads in between gameplay and enhances a highly innovative product suite that also allows brands to take over billboards and other virtual outdoor sites within games.