dverty AB (publ) announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty's seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games. The partnership will see the imminent launch of Adverty's seamless In-Play and In-Menu ads in GTG's popular "World Hockey Manager" game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year.
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