Adverty AB (publ) unveils a partnership with Apex Gaming Network having signed an agreement that allows the network to represent and sellAdverty's inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless and immersive in-game advertising opportunities. This partnership between Adverty and Apex Mobile Media comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual gaming worlds, with Adverty now well on its way to global representation.

Apex already has trading agreements in place with all major holding groups and agencies in the Canadian market and the relationship has kicked off positively with an In-Play video campaign promoting the new LEGO Star Wars™ products to the Canadian market. Earlier this year, Adverty launched an industry-first streaming video technology for In-Play ads - bringing innovative programmatic video display ad formats to the gaming world for the first time. With over 3 billion gamers globally, mainstream brands are increasingly turning to in-game advertising, now widely regarded as a central pillar for future innovations within gaming and the Metaverse.