One broker said the call was "reassuring" following recent warnings from peers. On Wednesday, Puma fell around 6% after announcing worse-than-expected guidance for 2024.
Adidas did not immediately reply to a request for comment.
By 1141 GMT, the shares were up 4.8%, leading gainers on Frankfurt's DAX equity benchmark index.
(Reporting by Danilo Masoni and Helen Reid, editing by Alun John)