Yamaha Motor Co., Ltd. - e-plegona Created by the Two Yamahas Wins Red Dot Award - Awarded in design concept category for the first time in five years since 2019 -
June 25, 2024 at 11:27 am
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IWATA and HAMAMATSU - Yamaha Motor Co., Ltd. and Yamaha Corporation are pleased to announce that their co-created experiential installation (an interactive artwork) called 'e-plegona' has won the prestigious international design award 'Red Dot Design Award Design Concept 2024.
This is the third product in two categories to win the Red Dot Award in 2024, following the product design awards for the MT-09 motorcycle and the XMAX300 scooter.
The 'e-plegona' is an installation created by the research department of Yamaha Motor and both design departments in collaboration with research partner Dr. Mark Changizi and the Shinsuke Shimojo Laboratory at the California Institute of Technology, based on their research into Kando experiences. The installation has two people experience it at the same time, with players repeatedly communicating to each other through non-verbal and intuitive means. Based on the results of our unique research combining science and art together with our research partners, this experimental prototype artificially stirs the emotions with non-verbal, intuitive communication to produce a connected vibe between people like jazz improvisation or the same sense of connection people often feel toward musical instruments or motorcycles in order to simulate experiences of Kando.
This installation is exhibited at 'South by Southwest 2023' (Austin, Texas, USA), one of the Europe's largest innovation festivals 'hub.berlin' (Berlin, Germany) and the innovation-themed technology conference 'Tech Open Air Festival' (Berlin, Germany).
Yamaha Motor Co., Ltd. specializes in the construction and marketing of motorcycles, all terrain vehicles and boats. The group also develops engine manufacturing activity. Net sales break down by family of products as follows:
- sale of motorcycles (65.3%): 4.8 million units sold in 2022. Yamaha Motor Co., Ltd. also offers all-terrain vehicles, off-road recreational vehicles, snowmobiles and electric bicycles;
- manufacturing of marine motor equipment and watercraft (23%): ooutboard engines, jet skis, fishing boats, utility boats, etc. ;
- sale of industrial machines and robots (5.2%);
- provision of financial services (2.8%);
- other (3.7%): primarily golf carts, snow blowers, generators and multi-purpose engines and automobile engines and components.
Net sales are distributed geographically as follows: Japan (7.3%), Asia (40.1%), North America (25.3%), Europe (13.9%) and other (13.4%).
Yamaha Motor Co., Ltd. - e-plegona Created by the Two Yamahas Wins Red Dot Award - Awarded in design concept category for the first time in five years since 2019 -
YAMAHA MOTOR CO., LTD. 
