Valuation: Harley-Davidson, Inc.

Market Cap 3.16B 2.83B 2.61B 2.36B 4.41B 301B 4.49B 31.12B 12.41B 157B 11.85B 11.59B 498B P/E 2026 *
44.5x
P/E 2027 * 15.2x
Enterprise Value 3.8B 3.41B 3.14B 2.84B 5.32B 362B 5.4B 37.5B 14.96B 190B 14.27B 13.97B 600B EV / Sales 2026 *
1.01x
EV / Sales 2027 * 1.06x
Free-Float
62.33%
Yield 2026 *
2.45%
Yield 2027 * 2.53%
1 day+2.74%
1 week+4.19%
Current month+24.15%
1 month+22.20%
3 months+22.15%
6 months+28.41%
Current year+48.02%
1 week 28.53
Extreme 28.53
31.12
1 month 24
Extreme 24
31.12
Current year 17.09
Extreme 17.09
31.12
1 year 17.09
Extreme 17.09
31.12
3 years 17.09
Extreme 17.09
44.16
5 years 17.09
Extreme 17.09
51.77
10 years 14.31
Extreme 14.31
63.4
Manager TitleAgeSince
Chief Executive Officer 49 2025-09-30
Director of Finance/CFO 52 2023-06-25
Compliance Officer 53 2026-06-28
Director TitleAgeSince
Director/Board Member 60 2016-07-24
Chairman 63 2025-09-30
Director/Board Member 59 2017-02-22
Date Insider Type Main position Quantity % Market Cap. Importance
10/1/26 Sell

Chief Financial Officer

-1,559 0.0015%
9/24/26 Exercice

Director

10,336 0.0098%
9/1/26 Sell

Chief Financial Officer

-1,554 0.0015%
Change 5-day change 1-year change 3-year change Capi.($)
+2.74%+4.19%+12.54%+15.90% 3.16B
-0.23%+7.67%-12.61%+94.55% 1,594B
-0.23%-1.13%-3.61%+19.27% 230B
-0.58%-4.68%-34.50%-16.84% 99.1B
+0.04%+2.27%+4.61%+26.85% 76.76B
+3.93%+11.02%+24.00%+214.92% 72.31B
-1.18%-2.99%+13.37%+66.57% 51.15B
+3.43%+3.52%-6.65%+24.10% 49.29B
+1.31%+11.85%-0.02%-44.11% 46.91B
+1.33%-0.47%+12.04%+16.96% 43.48B
Average +0.54%+3.33%+0.92%+41.81% 226.59B
Weighted average by Cap. -0.92%+6.01%-9.42%+76.96%

Financials

2026 *2027 *
Net sales 3.78B 3.39B 3.13B 2.83B 5.29B 360B 5.38B 37.3B 14.88B 189B 14.2B 13.9B 597B 3.93B 3.52B 3.25B 2.94B 5.5B 374B 5.59B 38.76B 15.46B 196B 14.76B 14.44B 621B
Net income 72.08M 64.56M 59.56M 53.9M 101M 6.86B 102M 711M 283M 3.59B 270M 265M 11.38B 209M 187M 172M 156M 292M 19.88B 297M 2.06B 821M 10.4B 783M 767M 32.95B
Net Debt 647M 579M 535M 484M 905M 61.61B 919M 6.38B 2.54B 32.24B 2.43B 2.38B 102B 1.01B 907M 836M 757M 1.42B 96.39B 1.44B 9.98B 3.98B 50.45B 3.8B 3.72B 160B
Projected Income Statement - Annual - Harley-Davidson, Inc.
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Employees
5,500
Date Price Change Volume
26-10-29 US$30.33 +2.74% 3,600,437
26-10-28 US$29.52 +0.27% 2,912,207
26-10-27 US$29.44 +2.05% 2,463,915
26-10-26 US$28.85 -0.38% 1,781,847
26-10-23 US$28.96 -0.52% 2,508,822
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - Harley-Davidson, Inc.
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
15
Last Close Price
30.33USD
Average target price
28.10USD
Spread / Average Target
-7.35%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - Harley-Davidson, Inc.