Valuation: Harley-Davidson, Inc.

Capitalization 2.42B 2.09B 1.94B 1.81B 3.37B 220B 3.62B 22.35B 8.81B 105B 9.08B 8.89B 383B P/E ratio 2025 *
5x
P/E ratio 2026 * 10.2x
Enterprise value 3.2B 2.76B 2.57B 2.39B 4.46B 291B 4.79B 29.57B 11.66B 139B 12.01B 11.76B 506B EV / Sales 2025 *
0.87x
EV / Sales 2026 * 1.12x
Free-Float
77.72%
Yield 2025 *
3.43%
Yield 2026 * 3.53%
More valuation ratios * Estimated data
Dynamic Chart
1 day-2.75%
1 week-4.39%
1 month-3.58%
3 months-23.54%
6 months-14.23%
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1 week 20.46
Extreme 20.4577
21.58
1 month 20.38
Extreme 20.38
21.58
Current year 20.38
Extreme 20.38
21.58
1 year 20.38
Extreme 20.38
31.25
3 years 20.38
Extreme 20.38
51.77
5 years 20.38
Extreme 20.38
52.06
10 years 14.31
Extreme 14.31
63.4
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Manager TitleAgeSince
Chief Executive Officer 49 2025-09-30
Director of Finance/CFO 52 2023-06-25
Chief Operating Officer 48 2020-03-29
Director TitleAgeSince
Director/Board Member 60 2016-07-24
Chairman 63 2025-09-30
Director/Board Member 59 2017-02-22
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Change 5d. change 1-year change 3-years change Capi.($)
-2.75%-4.39%-30.87%-54.97% 2.42B
-0.94%-0.77%+10.57%+164.82% 29.23B
-0.54%-2.56%+44.94%+133.01% 22.11B
-0.56%-2.54%+60.93%+270.93% 19.2B
-0.34%-2.13%+38.71%+104.85% 12.46B
-0.86%+2.71%-1.44%+28.56% 7.78B
-0.08%+1.41%-1.69%-25.82% 4.76B
+1.14%-0.20%+67.41%+192.07% 4.45B
-0.33%-1.48%-13.54%+76.73% 1.49B
+0.06%+3.07%-9.09%-35.38% 1.22B
Average -0.52%-0.52%+16.59%+85.48% 10.51B
Weighted average by Cap. -0.60%-1.22%+29.77%+144.21%
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Financials

2025 *2026 *
Net sales 3.68B 3.17B 2.96B 2.75B 5.12B 334B 5.51B 34B 13.4B 159B 13.81B 13.53B 582B 3.75B 3.23B 3.01B 2.8B 5.22B 340B 5.61B 34.62B 13.65B 162B 14.06B 13.77B 593B
Net income 491M 424M 394M 367M 683M 44.58B 735M 4.54B 1.79B 21.26B 1.84B 1.8B 77.64B 215M 185M 172M 160M 299M 19.47B 321M 1.98B 781M 9.29B 805M 788M 33.92B
Net Debt 782M 674M 628M 584M 1.09B 70.96B 1.17B 7.22B 2.85B 33.85B 2.93B 2.87B 124B 1.79B 1.55B 1.44B 1.34B 2.49B 163B 2.68B 16.55B 6.53B 77.6B 6.72B 6.59B 283B
More financial data * Estimated data
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.
Employees
5,900
More about the company
Date Price Change Volume
26-01-16 20.49 $ -2.75% 2,692,093
26-01-15 21.07 $ +0.10% 2,369,215
26-01-14 21.05 $ -0.24% 2,550,925
26-01-13 21.10 $ +1.34% 2,586,364
26-01-12 20.82 $ -2.85% 4,484,102

Delayed Quote Nyse, January 16, 2026 at 04:00 pm

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Trader
Investor
Global
Quality
ESG MSCI
AAA
More Ratings
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
15
Last Close Price
20.49USD
Average target price
26.70USD
Spread / Average Target
+30.31%
Consensus

Quarterly revenue - Rate of surprise