XP Factory announced the opening of its site on London's Oxford Street and to provide an update on new site openings since the announcement on 28 September 2022 of its unaudited interim results for the six months ended 30 June 2022. The Group's site on Oxford Street held an invitation only official opening on 25 November 2022, with the site open to the public from 26 November 2022. The site hosts both the Boom and Escape Hunt formats over approximately 15,000 square feet and represents the Group's site given its format, size and location.

The site hosts an action-filled array of competitive activities in Boom, including augmented reality axe throwing, augmented reality darts, shuffleboard, beer/prosecco pong, karaoke, crazier golf, American pool and large screens showing selected live sports events. These complement six highly immersive and exciting escape games which come from the Group's unique catalogue of successful, premium escape challenges.