Ogilvy CommonHealth Worldwide :'s Carmela Maffucci, PhD to Present During Career Symposium at Cornell University
July 27, 2016 at 03:07 pm
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PARSIPPANY, NJ--(Marketwired - Jul 27, 2016) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the network's vice president, senior director science and health strategy, Carmela Maffucci, PhD, has been tapped to deliver a presentation at the Weill Cornell Medical College Career Symposium on July 28 in New York City. Weill Cornell Medical College is part of Cornell University.
In her lecture, entitled "From Benchside to Advertising: A Career in Healthcare Advertising With a PhD," Dr. Maffucci will address PhDs looking to embark upon an alternate career path, and will share the details of how her journey led to her to Ogilvy CommonHealth Worldwide. Accompanying Dr. Maffucci on the dais will be David Bonnay, PhD, director of scientific services, and Joy Gray, talent acquisition officer, both from Ogilvy CommonHealth Worldwide, who will speak to attendees about medical education career opportunities, and hiring and employment strategies, respectively.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
WPP plc is one of the world's largest communication groups. Net sales break down by activity as follows:
- advertising and marketing services (77.5%): operating through GroupM, AKQA, Ogilvy, Wunderman Thompson, VMLY&R and Hogarth. The group also develops an advertising space purchase activity and offers services in institutional and financial communications, healthcare communications, relationship marketing, etc.;
- public relations (8.5%): Burson Cohn & Wolfe, Hill+Knowlton Strategies and FGS Global;
- specialized communication services (6.7%): Landor & Fitch and Design Bridge and Partners.
Net sales are distributed geographically as follows: the United Kingdom (13.9%), Continental and Western Europe (19.9%), North America (38.5%) and Asia/Pacific/Latin America/Africa/Middle East/Central and Eastern Europe (27.7%).