Hotel chain submits planning application for 120-bedroom hotel and restaurant at Worcestershire County Cricket Club

Premier Inn, the UK's largest hotel chain, has taken a positive step towards developing a new 120-bedroom hotel and restaurant in central Worcester, at Worcestershire County Cricket Club's New Road ground.

The new hotel and restaurant is part of a comprehensive redevelopment plan.  Whitbread, Premier Inn's parent company, is investing £7.5m in the hotel and restaurant and Worcestershire County Cricket Club is also investing in excess of £2.5m to create new conference and executive facilities at the ground.

A detailed planning application for the hotel and executive suites was submitted to Worcester City Council in December 2011.  Should planning permission be granted by the Council, construction is expected to start in September this year.

John Bates, Head of Acquisitions for Whitbread Hotels and Restaurants, said:  "Premier Inn is a UK success story.  Across the country we are seeing strong demand for our high quality product which is driving our expansion into new sites.  We have over 47,000 bedrooms in the UK today and our intention is to grow to 65,000 by 2016 to keep pace with customer demand. 

"Our research tells us that there is an undersupply of quality hotel rooms in Worcester which we are keen to put right.  A new Premier Inn will not only help to attract more tourists to the historic City, but will also provide business travellers with affordable and centrally located accommodation.  Being part of the iconic New Road ground is an added bonus and shows how flexible Premier Inn can be when it comes to getting into the very best locations."

Once complete the new hotel and restaurant will create more than 45 full time jobs in the town.

David Leatherdale, Chief Executive of Worcestershire County Cricket Club, said:  "We have a simple business strategy at Worcestershire County Cricket Club which is to make the Club's finances more sustainable in the long term and drive on-field success.  Using our property assets effectively is at the heart of this process, and we are delighted that a quality brand such as Premier Inn has chosen to open a hotel at our site.  Not only will the addition of a Premier Inn and new facilities for the Club transform our ground into a 365 day/yr venue, securing our position as one of only 18 First Class Counties, it will help attract further inward investment into Worcester and produce a complex the City can be proud of."

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