Where Food Comes From, Inc. announced that former U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) executive James Riva has joined the Company as Vice President of Global Alliances. Immediately prior to joining WFCF, Riva was the Division Director of the USDA's Livestock, Poultry and Seed Program, Quality Assessment Division (QAD). Previous positions include Deputy Director, Branch Chief, Agricultural Marketing Specialist and Quality Systems Auditor.