Discovery Communications announced the appointment of Alex Kaplan as Executive Vice President of Commercial for Eurosport Digital. Kaplan joins the company from senior leadership positions at the National Basketball Association and DIRECTV/AT&T. In this new role, Alex will be responsible for all customer acquisition and retention for Eurosport Digital, including overseeing digital pricing and packaging, digital content strategy, marketing, media buying and planning, events/sponsorship and partnership management. He will report to Paul Guyardo, the company's Chief Commercial Officer. Kaplan will work in partnership with Ralph Rivera, EVP and Managing Director of Eurosport Digital, who also reports to Guyardo, along with the broader Eurosport team. Most recently, Kaplan served as Senior Vice President, Global Media Distribution for the NBA. In this capacity he was responsible for global direct-to-consumer strategy and business operations, including the NBA's League Pass OTT platform.