The Walt Disney Company announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The new structure is designed to share technological expertise and maximize opportunities and efficiencies across two divisions that have increasingly become focused on similar objectives of delivering interactive consumer experiences and products. In addition, the change will more effectively leverage Disney's extensive licensing structure and retail relationships across both segments.

The new combined segment, Disney Consumer Products and Interactive Media (DCPI), will be run jointly by Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products; and Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Interactive. A new team called DCPI Labs will focus on using technologies to create new immersive products. DCPI Labs will report directly to Ms. Ferraro and Mr. Pitaro. Disney Publishing Worldwide, will also report jointly to Ms. Ferraro and Mr. Pitaro. Functional areas including Finance, Strategy and Business Development, Technology, Human Resources and Communications will be combined into joint teams reporting to both Mr. Pitaro and Ms. Ferraro. The traditional consumer products portfolio product development, licensing, retail relationship management, and more will continue under Ms. Ferraro's leadership. Mr. Pitaro will continue to manage social and mobile games, Asia games, online media and sales, and Disney Infinity.