Tata Sons Private Limited (Tata Group) is in talks with potential investors about taking stakes in a new digital platform, people familiar with the matter said, seeking to modernise its consumer businesses as retail giants like Amazon.com Inc. and Reliance Retail pile into the country's fledgling e-commerce market. Tata Sons, the holding company of the $113 Billion coffee-to-cars conglomerate, is working with advisers to explore bringing in financial or strategic investors, including global technology companies, the people said, asking not to be identified as they aren't authorised to speak to the media. The group plans to bring together digital assets across various Tata businesses to create the new entity, according to the people. A Tata Sons representative declined to comment on the stake sale discussions. Walmart Inc. (NYSE:WMT) is in talks with Tata about a possible investment in the planned app, Mint newspaper reported on September 29, 2020, citing people it didn't identify. Natarajan Chandrasekaran, Tata Sons Chairman, is championing the group's digitisation drive and Tata Digital's head Pratik Pal is in charge of building the all-in-one app, a person told Bloomberg News last month.