› Jubilee car a Superb of the 'Laurin & Klement' special
edition
› Impressive growth course of the ŠKODA brand
› Production and sales to grow significantly until 2018
› Model offensive and further capacity expansion in
international markets under
way
ŠKODA has produced its 14-millionth car: The jubilee
vehicle - a Superb 2.0 TDI of the 'Laurin & Klement'
special edition - rolled off the assembly line at the Czech
plant at Kvasiny today. The vehicle painted in the color
'magnetic brown metallic' is designated for delivery to a
German customer. The production jubilee is another
milestone for the sustained growth of the automobile
manufacturer. Until 2018, ŠKODA wants to increase its
worldwide sales to at least 1.5 million units per year.
With a total of 879,200 units in 2011, the company sold
more cars then ever in its 117-year history.
"This jubilee is an impressive expression of our growth
strategy," says ŠKODA chairman of the board, Prof. Dr. h.c.
Winfried Vahland. "We are expanding at a high speed. Almost
two thirds of the 14 million cars built by the company were
produced and sold in the past 20 years, four million of
which were produced in the past 5 years alone." The current
milestone illustrates the very dynamic development of the
brand and, at the same time, points toward the great
significance of its affiliation with the Volkswagen Group
in the year 1991. "We thank the entire ŠKODA team, which
has made this development possible and which can rightly be
proud of its achievement," emphasizes Vahland.
In the coming years, the Czech manufacturer wants to
continue to expand within the framework of its
comprehensive growth strategy. "14 million produced cars
are an incentive for us to raise the speed of growth once
more" stresses Michael Oeljeklaus, the ŠKODA board member
for Production and Logistics. Until the year 2018, annual
ŠKODA sales are to increase to at least 1.5 million units.
To accomplish this goal, ŠKODA began the largest model
offensive of its history last year. With the small car
Citigo and the compact sedan Rapid sold in India, the sixth
and seventh model series already celebrated their sales
premieres at the end of 2011. In the coming years, ŠKODA
wants to introduce an average of one new model in the
market every six months.
For this purpose, the manufacturer is increasing capacities
in its three Czech, as well as in the international plants.
In the main factory at Mladá Boleslav, the production
capacity for the Octavia and new ŠKODA car is increased
from 800 to 1,200 vehicles per day. At the plant in the
Northern Bohemian town of Vrchlabí, ŠKODA focuses on the
manufacture of the direct shift gearbox DQ 200 for the
entire Volkswagen Group. At the plant in Kvasiny,
production capacities for the compact SUV Yeti were
enhanced. A doubling of the capacity to a total of 100,000
Yeti vehicles per year was realized for the Kvasiny site in
2011.
At the same time, ŠKODA continues the consistent
internationalization of the brand, particularly focusing on
strong growth in the emerging markets of China, Russia and
India. Starting at the end of 2012, the compact SUV Yeti
will be produced in China in cooperation with Shanghai
Volkswagen. Moreover, the brand will commence production of
a new compact sedan in China at the beginning of 2013. In
Russia, a second production site following the one in
Kaluga has been in operation since 2011; it builds the Yeti
that is sold in the Russian market. This joint project with
Volkswagen and the Russian GAZ Group is located in Nizhniy
Novgorod. In India, capacities are growing as well. Thus,
the new compact sedan Rapid has been built in Pune since
2011.
Milestones of the car manufacture at ŠKODA AUTO:
- January 30, 2012: 14 million automobiles since 1905
- December 2011: 1.5 million vehicles of the Octavia II
type
- October 12, 2011: 10-millionth automobile produced at the
plant in Mladá Boleslav
- September 2, 2011: 4-millionth MQ200 gearbox built at the
plant in Mladá Boleslav
- April 8, 2009: 12 million automobiles since 1905
- July 13, 2006: 10 million automobiles since 1905 (5
million of which were
manufactured since the entry of VW in the year
1991)
- 1991: 5 million automobiles since 1905
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