Lyfebulb, is partnering with UnitedHealth Group to launch an innovation challenge featuring new businesses and products aimed at treating inflammatory bowel disease (IBD). Lyfebulb and UnitedHealth Group will help raise awareness for the conditions and stimulate user-driven innovation. By linking entrepreneurs with representatives from UnitedHealth Group and Lyfebulb, the partnership will spotlight the entrepreneurs' efforts and ideas, and provide professional discussion, direction and inspiration. The innovation challenge, to take place in the spring and summer of 2018, will be open to entrepreneurs living with IBD, or who have family members living with IBD, who have founded a company to develop an innovative idea for better management of IBD using pharmaceuticals, biotechnology, medical devices or consumer products.