TrueCar Promotes David Green to Senior Vice President of Major Accounts
January 25, 2017 at 12:01 pm
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TrueCar, Inc. announced the promotion of David Green to senior vice president of major accounts within the company’s Dealer Sales and Service team. Green joined TrueCar in 2015 and is currently responsible for the support and account development of the dealer groups within the TrueCar Certified Dealer Network. In his newly expanded role, Green will continue to oversee the company’s dealer client portfolio while also stewarding non-traditional enterprise client relationships. Most recently, Green served as the Managing Partner of Showcase Honda in Phoenix, Arizona, where he successfully implemented a one-price used car sales strategy and created a concierge department of non-commissioned associates to increase consumer engagement and streamline the sales process.
TrueCar, Inc. is an automotive digital marketplace that enables car buyers to connect to its network of Certified Dealers. It offers a software ecosystem on a common technology infrastructure, powered by data and analytics. Its company-branded platform is available on its TrueCar Website and mobile applications. Its network of TrueCar Certified Dealers consists primarily of new car franchises, representing all makes of cars, as well as independent dealers selling used vehicles. Key elements of its core leads-based consumer experience include Research & Discovery, New Car Build Experience, New and Used Car Inventory Search, Consumer Cohorts, Vehicle Identification Numbers (VIN) Offers, TrueCar Post Prospect Unified Vehicle Detail Page, Trade and Sell Your Car and Finance and Insurance Features. Its network of TrueCar Certified Dealers utilizes the Dealer Portal, an application that is accessible online and on mobile devices, as a sales enhancement platform.
TRUECAR, INC. 
