ANNUAL REPORT
2021
1
CONTENTS
MESSAGE FROM THE CHAIR | 2 |
OPERATIONAL ORGANIZATION | 4 |
ORGANIZATION AND DISTRIBUTION IN THE WORLD | 5 |
ORGANS OF SWATCH GROUP | 6 |
BOARD OF DIRECTORS | 6 |
EXECUTIVE GROUP MANAGEMENT BOARD | 8 |
EXTENDED GROUP MANAGEMENT BOARD | 9 |
DEVELOPMENT OF SWATCH GROUP | 10 |
ART & PHILANTHROPY | 11 |
BIG BRANDS | 21 |
WATCHES AND JEWELRY | 22 |
RETAILING AND PRESENCE | 86 |
PRODUCTION AND ELECTRONIC SYSTEMS | 93 |
SWISS TIMING, CORPORATE, BELENOS | 111 |
SWATCH GROUP IN THE WORLD | 123 |
SUSTAINABILITY | 149 |
CORPORATE GOVERNANCE | 153 |
FINANCIAL STATEMENTS 2021 | 167 |
CONSOLIDATED FINANCIAL STATEMENTS | 168 |
FINANCIAL STATEMENTS OF THE SWATCH GROUP LTD | 214 |
COMPENSATION REPORT 2021 | 231 |
Swatch Group's Annual Report and Compensation Report are published in French, German and English.
Pages 1 to 148 are originally published in French and pages 149 to 230,
as well as the Compensation Report, in German. These original versions are binding.
© The Swatch Group Ltd, 2022
SWATCH GROUP / ANNUAL REPORT / 2021 CONTENTS
2
MESSAGE
FROM THE CHAIR
LADIES AND GENTLEMEN,
DEAR SHAREHOLDERS,
3
www.swatchgroup.com
Like watches, fondue, chocolate, the Matterhorn or the Rütli meadow, Jass is a Swiss national monument. It is part of our DNA; it's in our genes. It is one of the cornerstones of our identity. It is a tradition common to all regions of the country. It is a very popular, positive, social and friendly game. In our beautiful country, almost everyone plays Jass. It is played with family, friends, even strangers… When we play, we laugh, we exchange, we get angry and we share, while eating and drinking. A little or a lot, it depends. This game allows you to change your mind, to escape, to relax. It is played everywhere: restau- rants, trains, boats, at home. Jass is unifying, inclusive. It is just like Swatch Group and its more than 31 000 employees around the world.
For the past two years however, we have been deprived of the pleasurable company of a card game, and of many other pleasures for that matter. Because we had to play at home, "home-Jass", remote obenabe or undenufe, with electronic cards, in front of a screen or an application. We've had it now. Enough is enough! We need to reconnect with this spirit, this sense of community. In short, we need to find each other again.
Jass isn't merely a card game. It requires strategy and teamwork. It owes nothing to chance and neither does the management of an industrial group like Swatch Group. All the more so because it is not enough to simply shuffle the cards and name the trump suit. Every move must be considered.
Just like you, we have had to negotiate our way through this pandemic. But we have been able to demonstrate our resilience, while at the same time further improving our operations. We have committed ourselves with even more strength and energy. And above all, with passion. As a result, Swatch Group is even stronger and more solid than it was two years ago. This is a source of great pride for us.
As a group with over 100 production sites in Switzerland and countless boutiques around the world, you can easily understand that the home office, among other things, presented us with quite a challenge.
Nevertheless, the Group achieved net sales of 7313 million in 2021, an increase of 30.7%. The operating result amounted to CHF 1021 million, compared with CHF 52 million in the previous year. A stratospheric increase. It's like announcing 200 for all four Jacks. Net profit reached CHF 774 million, compared to a net loss of CHF 53 million in the previous year. And our liquidity is in the best possible shape, without any booster in particular but with strong cards in our hand. We had a very solid operating cash flow of CHF 1298 million, compared with CHF 819 million in the previous year. Free cash flow stands at CHF 1033 million, compared with CHF 675 million a year earlier. As a result, at the end of December 2021, Swatch Group had net liquidity of CHF 2558 million, compared to CHF 1700 million a year earlier. And this figure has increased further since then.
We owe this success to our employees, the Management Boards and the Board of Directors. I would like to take this opportunity to thank them all for their outstanding support and unwavering commitment throughout 2021. Our heartfelt appreciation also goes to you, dear share- holders, and to our customers around the world, for your constant support. On the basis of these encouraging fig- ures, the Board of Directors will propose a dividend of CHF 5.50 per bearer share and CHF 1.10 per registered share to the Annual General Meeting on 24 May 2022. This represents an increase of almost 60% compared to 2020.
As you know, Swatch Group takes its social and environmental responsibilities very seriously. In order to provide you with a better understanding of all our initiatives and activities in this area, we are publishing a very detailed and in-depth report on this subject, based on international standards. We invite you to take a look at this very impressive report and wish you a fascinating read.
Our research and development activities were never subject to lockdowns last year. Our teams did not play cards but continued to innovate, to push boundaries and to discover new ways forward, new products and new technologies. In the end, thanks to its creativity, the Group filed over 200 new patents.
This capacity for innovation enabled our brands, such as Harry Winston, Blancpain, Longines and many others, to launch magnificent products throughout the year.
Breguet celebrated the 220th anniversary of the tour- billon, one of the greatest watch complications of all time. Omega was the Official Timekeeper at the Olympic Games in Tokyo. It also attracted enormous attention with the new Seamaster 300M Co-Axial Master Chronometer dedicated to James Bond. Following its successful launch in China and the USA, Tissot's T-Touch Connect Solar was introduced in other markets as well, notably Japan. It was also equipped with additional new functions, such as the possibility of viewing live results from NBA games or cycling races, of which Tissot is a partner. Swatch successfully launched new models featuring its patented bioplas- tic and bioceramic materials.
2022 will also prove to be very rich in new products. The Group's brands in all price segments continued to arouse surprise and explore new territories. This is the very reason Swatch Group expects double-digit sales growth in local currencies. In any case, we hold all the right cards. And always the best ones, regardless of the trump suit.
Ladies and gentlemen, dear shareholders, I would like to thank you too for the trust you place in our company. I look forward to seeing you again soon. In the meantime, I wish you unforgettable games of Jass.
Nayla Hayek
Chair of the Swatch Group Board of Directors
SWATCH GROUP / ANNUAL REPORT / 2021 MESSAGE FROM THE CHAIR | SWATCH GROUP / ANNUAL REPORT / 2021 MESSAGE FROM THE CHAIR |
4 | 5 |
OPERATIONAL
ORGANIZATION
as at December 31, 2021
SWATCH GROUP BRANDS AND COMPANIES
ELECTRONIC | |||||||||
WATCHES | RETAILING | PRODUCTION | SYSTEMS | CORPORATE | |||||
Prestige and | Tourbillon | Watches | EM Microelectronic | Swatch Group | |||||
Luxury Range | ETA | Renata | Research and | ||||||
Breguet | Hour Passion | Meco | Development | ||||||
Harry Winston | CHH Microtechnique | Micro Crystal | Asulab | ||||||
Blancpain | Nivarox-FAR | Moebius | |||||||
Glashütte Original | Comadur | Swiss Timing and | CDNP | ||||||
Jaquet Droz | Rubattel et | ||||||||
Léon Hatot | Weyermann | ST Sportservice | ICB Ingénieurs | ||||||
Omega | MOM Le Prélet | Conseils en Brevets | |||||||
High Range | Universo | Swatch Group | |||||||
Manufacture Ruedin | |||||||||
Longines | Lascor | Quality Management | |||||||
Rado | Simon Et Membrez | Swatch Group Services | |||||||
Union Glashütte | Novi | ||||||||
Middle Range | The Swatch Group | European | |||||||
Assembly | Distribution Center | ||||||||
Tissot | Jewelry | Swatch Group | |||||||
Balmain | Logistics | ||||||||
Certina | Dress Your Body (DYB) | Swatch Group | |||||||
Mido | Information | ||||||||
Hamilton | Technologies | ||||||||
Calvin Klein | Swatch Group | ||||||||
Basic Range | Corporate | ||||||||
Customer Service | |||||||||
Swatch | Swatch Group Gems | ||||||||
Flik Flak | Real Estate | ||||||||
Development |
Swatch Group
Immeubles
Belenos Clean Power
www.swatchgroup.com
ORGANIZATION AND DISTRIBUTION
IN THE WORLD
as at December 31, 2021
SWATCH GROUP SUBSIDIARIES
EUROPE | AMERICAS | OCEANIA | FAR EAST | MIDDLE EAST | AFRICA | |||||||
Austria | Canada | Australia | China | United | South Africa | |||||||
Belgium | Mexico | Hong Kong | Arab Emirates | |||||||||
France | USA, | India | ||||||||||
Germany | Caribbean and | Japan | ||||||||||
Greece | Latin America | Macau | ||||||||||
Italy | Malaysia | |||||||||||
Luxemburg | Singapore | |||||||||||
The Netherlands | South Korea | |||||||||||
Nordic Countries | Taiwan | |||||||||||
(Denmark, | Thailand | |||||||||||
Finland, | ||||||||||||
Norway, | ||||||||||||
Sweden) | ||||||||||||
Poland | ||||||||||||
Russia | ||||||||||||
Spain | ||||||||||||
Switzerland | ||||||||||||
Turkey | ||||||||||||
United Kingdom | ||||||||||||
and Ireland |
In countries where Swatch Group has no actual distribution subsidiary, the company is represented by local distributors.
SWATCH GROUP / ANNUAL REPORT / 2021 OPERATIONAL ORGANIZATION | SWATCH GROUP / ANNUAL REPORT / 2021 ORGANIZATION AND DISTRIBUTION IN THE WORLD |
6
BOARD OF
DIRECTORS
as at March 1, 2022
NAYLA HAYEK
Chair of the Board of Directors
Company Secretary | Auditors | Administrative Headquarters | Registered Offices |
Jennifer Meyer-Kluge | PricewaterhouseCoopers | Seevorstadt 6 | Faubourg de l'Hôpital 3 |
St. Jakob-Strasse 25 | CH-2501 Biel / Bienne | CH-2000 Neuchâtel | |
CH - 4052 Basel | Phone: +41 32 343 68 11 | ||
Fax: +41 32 343 69 11 | |||
E-mail: www.swatchgroup.com/contactus | |||
Internet: www.swatchgroup.com |
7
www.swatchgroup.com
ERNST TANNER | DANIELA AESCHLIMANN | NICK HAYEK |
Vice-Chairman
PROF. DR. H.C. CLAUDE NICOLLIER | DR. JEAN-PIERRE ROTH |
The function descriptions and responsibilities of the Board of Directors members at December 31, 2021 are outlined in the Corporate Governance chapter
on pages 157 and 158 of the present Annual Report.
SWATCH GROUP / ANNUAL REPORT / 2021 ORGANS OF SWATCH GROUP | SWATCH GROUP / ANNUAL REPORT / 2021 ORGANS OF SWATCH GROUP |
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The Swatch Group AG published this content on 15 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 March 2022 08:50:04 UTC.