On 21 April 2021, SportsHero Limited first announced its intention to develop a world first artificial intelligence live esports predictor. SportsHero announced the Australian launch of Aim Assist Analysis, a subscription based app that has been specifically designed, using SportsHero's proprietary artificial intelligence technology, to provide esports bettors with up to five of the highest win probability betting recommendations per day. About Aim Assist Analysis: AAA is a dedicated esports betting guide app that leverages an enhanced betting algorithm (that has been developed from SportsHero's proprietary esports artificial intelligence technology) to generate daily esports tips and analysis, exclusively for esports betting.

AAA uses a combination of Convolutional Neural Network and Deep Learning Reinforcement algorithms that are specifically designed for esports betting analysis. The algorithms generate up to five daily esports betting recommendations with the highest win probability matched against the highest opportunity wagering odds available in the market. The daily betting recommendations provided by AAA will target three of the largest esports titles globally and will include, but not limited to, League of Legends (LoL), Defense of the Ancients 2 (Dota 2) and Counter Strike Global Offensive.

AAA will be available to download on both Apple iTunes and Google Play app stores and will offer monthly, quarterly and annual subscription packages between A$15 - A$20 per month, depending on the selected subscription package. Over 3 consecutive months of weekly testing, the algorithm is currently sitting at 72.42% prediction accuracy and has successfully provided winning recommendations for 344 out of 475 esports matches. During the testing period, AAA achieved weekly prediction accuracy of 80% for 2 weeks, by selecting 56 winning recommendations out of 70 esports matches.

AAA opportunities: The launching of AAA (initially in Australia) is expected to generate affiliate gaming revenue, subscription revenue, advertising/sponsorship revenue, exclusive streaming revenue and royalties. In that regard, SportsHero: is in discussions with major betting agencies to come on board as AAA's first major betting partner sponsor; will launch a dedicated Twitch streaming channel for AAA that will demonstrate to esports gamers how to understand and place bets on esports matches using AAA; and will leverage its strategic partnership with Australian gaming marketing leader, Livewire Group International Pty Ltd. to promote AAA across Livewire's robust data set of over 1.2 million Australian device ID's that target 18+ gamers who are betting enthusiasts, esports enthusiasts and who play/watch LoL, Dota2 and/or CS:GO. Objective: SportsHero's aim with AAA is to develop a user-friendly app that analyses esports competitions and assists its subscribers by removing some of the uncertainty out of esports betting.

In so doing, AAA provides subscribers with a seamless esports betting experience with strategic betting affiliate partner.