Alliance to give consumers instant access to Blockbuster digital movie service across extensive range of home and portable devices
The two companies are collaborating with a host of consumer electronic (CE) manufacturers, including Sonic's existing CinemaNow providers, to expand the ecosystem of interoperable devices offering the Blockbuster service. These devices include PCs, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected television sets. Additionally, the two companies will make their digital libraries of mainstream content available under the Blockbuster brand resulting in one of the most expansive VOD (video on demand) and EST (electronic sell-through) offerings in the marketplace.
"We are excited to be partnering with Sonic, the industry's leading entertainment delivery and technology provider, to make Blockbuster's digital entertainment service easily and instantly available to consumers through the widest range of devices available in the marketplace," said
Sonic's device ecosystem, powered by its new CinemaNow(TM) SDK (software development kit), will help streamline the introduction of Blockbuster's digital entertainment service into a wide variety of consumer electronic devices, both Mac- and Windows-enabled, via adaptive streaming and progressive download. The devices will be sold through Blockbuster retail stores, blockbuster.com and other leading retailers.
"With more and more broadband-enabled consumer electronics hitting the market, there is a growing need for a service that gives consumers access to premium entertainment on any device, anytime and anywhere," said
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home and portable movie and game entertainment, with more than 7,500 stores throughout the Americas,
About Sonic Solutions
Sonic Solutions(R) (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of premium and personal digital media content through its
Forward-Looking Statements
This release may contain forward looking statements that are based upon current expectations, including the market acceptance and success of the alliance between Blockbuster and Sonic Solutions. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties. This press release should be read in conjunction with Blockbuster's and Sonic Solutions' most recent annual reports on Form 10-K, quarterly Forms 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of each company's business including risks and uncertainties that may affect future results. Neither Blockbuster nor Sonic Solutions undertakes to update any forward looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, the Roxio logo, CinemaNow, and
All other company or product names are trademarks of their respective owners and, in some cases, are used under license. Specifications, pricing and delivery schedules are subject to change without notice.
SOURCE Blockbuster Inc.; Sonic Solutions