Singha Estate PLC, a Thailand real estate development firm, is deploying 55-inch touchscreens with multitouch projected capacitive technology so property buyers can virtually visit a condominium development, according to a press release.

A recent entrant into real estate, Singha Estate noticed immediately that one of the main pain points from a buyers' perspective was slow access to detailed property information. For its latest 55-floor towering development, consisting of over 400 residential units, the company also wanted to create a sales tool to improve the customer experience.

Singha Estate approached DEC Media, a company that produces marketing software and services for real estate groups in Thailand. The firm had previously developed a virtual reality room viewer, which helped improve the customer experience in many ways, but to provide additional information would need something more interactive. After consulting with Zytronic's local partner, Athens Communication, the "Object Touch" concept emerged.

"The technology allows a suitably designed object to be placed on the touchscreen surface and, by rotating it, all the relevant information can be displayed automatically," Kedwadee Jeeradechatam, project coordinator, Singha Estate, said in the release. "For example, a virtual tour of the condo and its layout — you can even look out of the 'virtual' window and see stunning, panoramic views across Bangkok — both day and night. It's a fantastic way to create a deeper connection between our customers and the projects we offer."

A key advantage of Zytronic's object recognition solution is that although the screen will continue to respond to multiple touches, any unregistered objects placed on the surface of the sensor, which do not have the requisite 'tags' on their base, are disregarded. Therefore, a sleeve, cup, pen or handbag coming into contact with the table will be ignored.

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