FY2014ShiseidoMonthlySales
― OverviewoDf omesticSalesinJanuaryand
OverseasSalesinthe4thQuarteorFf Y2014 ―
Domestic Sales | D* ataupdatedinthefollowingmonthotfhecurrenmt onth | Updated 2/27/2015 |
(Year-on-yeacr hangeinsalesfotrhedom esti cosmeticsover-the-countesr ales) (EstimatesbyShiseido) *Cosmeticst:otaolcf ounselingandself-selectioncosmetics [OverviewoSf alesinJanuary] Domesticcosmeticsover-the-counter salesincreasedovearyeaar goinJanuaryt,hankstosteadily improvedmomentumgeneratedbythemajolrineinnovati oneffortswhichstartedinthethirdquarterI.n particularo, veralsl alesocf ounse lingcosmeticswerehighetrhanayeaer arlierr,eflectingagoodstart madeby Prior,anewlinetargetingseniorcitizensl aunchedinJanuary,thecontinuedstrong performanceoftheglobalbrands SHISEIDO, ELIXIRand MAQuillAGE,andthecontributionof BENEFIQUE,ofwhichanewskin-brighteningserumsold well.Salesofself-selectioncosmetics declinedyeaor nyeaar salesomf ajolriness, uchas AQUALABELw, eresluggishd, espitethestrong performanceof ANESSAS. hipmentsotfoiletriesfromwholesaler storetailersweredownfromayear agomainlyduetoinventoryadjustmentsindi stributionchannelsbeforetheinnovationof TSUBAKiIn March. Inthemonthstocomew, eseekto achieveafurther xpansionoof v er-the-countesralesbymakingiat parot tfhecompanyculturec, ustomer-orientedI CHIGANmarketingI.nthe counsellingareat,henew ELIXIR Day Care Revolutionandmousse-type MAQuillAGE Powderly Foundationwilbl elaunchedin Februaryf,ollowedbythechangeof HAKUintoaproducltinethroughthe additionotfhreefunctional itemsinMarchI.ntheself-selectionandtoiletr iesareasw, ewilel nhanceour haircareproductsby completelyrevampingtheproductsp, ackagesa, ndcommunicationof TSUBAKbI asedontheconcept o"fcarefobr oththehaiar ndscalpi"nMarch. Theyear-on-yeairncreaseo9f %insalestodomesti cosmetic sale subsidiari esmainlyreflectsthe contributionotfhe firsst hipmenot f Prioar ndthereactiontothespecial collectionomf arkeitnventory productswithcomparativelylowsale sw, hichweimplementedlasyt ear. (Year-on-yeacr hangeinsalesfotrhe domesti cosmetic sale subsidiary) NoteF: o"rDomesticsales"t,heyear-on-yeacr hangesinover-the-c ountesr ales(estimatesbyShiseidoa) swelal stheyear-on-y ear changesinsalesosf alessubsidiaryaredisclosedfromJune2 014a, ndthedescriptionotfhe"overviewcomment"ischangedto statementsabouot ver-the-countesr ales. |
Overseas Sales | Updatedeveryquarter (UpdatedJanuaryA, prilJ, ulyandOctober) | Updated 1/30/2015 |
OverviewotfheFourthquarte(rOctobetroDecembe2r 014)L: ocacl urrencybasis IntheWesterncosmeticsmarketsw, hiledemandint heAmericaswa solidwithamodesrtecoveryin personacl onsumptiono, veraldl emandinEuropeas awholedecreasedcomparedtoayeaar godue totheadverseconditionsinSouthernEuropeI.nt hecosmeticsmarketsinAsiag, rowthcontinuedin Chinaa, lbeiatast lowepr aceO. thepr a rtsoAf siaalsosawmoderategrowth. Shiseido'soversea salesinthefourthquarteor f FY2014wereloweor veraltlhantheleverleacheda yeaar gor,eflectinglowesr alesinAsia/Oceaniawh ilesalesremainedonpawr ithyear-agolevelsin theAmericasandEurope. Trendsineachgeographicaal reawereasfollows: A- mericas: Overalsl aleswereinlinewiththelevealye aar gom, ainlyreflectingafalilnsalesof ZOTOSa, lthoughsalesof NARSandfragrancesremainedfirm. E- urope: Overalsl aleswereonparwiththelevealyeaar gog, iventhesolidperformanceotfhe fragrancebusinessthaltaunchednewproducts a, swelal sadeclineinsalesotfhe CARITA and DECLÉORbrandsasaresulot f thesaleotfhebrands. A- sia/Oceania: Althoughthetraverletaibl usinessremained strongw, eadjustedstoreinventories to anappropriateleveml ainlyinChinaA. saresul to, veralsl alesintheareadeclinedyeaor nyear. *"OverseasSalesa" rerelatedtosalesonashippingbasis. *Theaccountingperiodoof verseassubsid iariesotfheShiseidoGrouprunsfromJ anuarytoDecembeer achyearA. saresultt, he fourthquarteorFf Y2014hasalreadybeencompleted. *** Figuresinthisdocumenst howingincreased/ ecreaseinsalesare basedonsimpleaggregationopf reliminaryfiguresA. ccordingl y, theymaydifferfromyear-on-yearchangesofactuasl ales ineachregioninlocacl urrencytermswhicharedisclosedinour consolidatedsettlemenotaf ccounts. |
*Pleaseclick heretoseetheresultsoCf onsolidatedSettlem enot Af ccountsfortheThirdquarterof
FY2014.
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