Senheng New Retail Berhad is a Malaysia-based retailer of consumer electrical and electronics (E&E). The principal activities of its subsidiaries are retail of consumer E&E products, provision of captive insurance, distribution of household and information technology gadget products. The Company's segments include Trading division and Warranty division. It is involved in the retailing of more than 10,000 SKUs from over 280 international and local brands, featuring a comprehensive range of digital gadgets, audio visuals and related products. It provides warranty services in relation to replacement, repair and maintenance of products sold. Senheng Mobile, its retail store concept, provides customers with a store experience in the mobile phones and gadgets space. The Company offers three types of additional warranties to augment the accompanying manufacturer's warranty for products purchased, through its PlusOne extended warranty, V-care extended warranty, and SWAP/replacement warranty.
SENHENG NEW RETAIL 
