Seb announces the construction of its first professional equipment hub in Shaoxing, in China's Zhejiang province, which should be operational by 2025 and will include an R&D center, purchasing and a production site.
With an investment of 60 million euros, this new state-of-the-art hub 'reflects the group's commitment to sustainable growth in Asia and will enable significant expansion into new categories'.
The creation of the new entity, Seb Professional Shaoxing Co Ltd, will manage the hub and develop new products for various professional and semi-professional segments.
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The world leader in Small Household Equipment, SEB S.A. relies on 35 flagship brands (Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc.) and a broad product portfolio:
- cookware: frying pans, saucepans, pressure cookers, utensils, etc.;
- small culinary appliances: items for electric cooking (deep fryers, rice cookers, pressure cookers, etc.), beverage preparation (coffee makers, kettles, etc.) or food preparation (blenders, food processors, etc.);
- small non-culinary household appliances: linen care equipment (irons, steam generators, steamers, steamers, etc.), vacuum cleaners, fans, and personal care equipment (hairdressing and depilation appliances, etc.).
At the end of 2023, the group operated 41 manufacturing sites worldwide.
Net sales are distributed geographically as follows: Western Europe (34.1%), Europe/Middle East/Africa (15.2%), China (27.9%), Asia (7%), North America (10.9%) and South America (4.9%).
SEB S.A. 
