Consumers flocked to buy cookware and small domestic
electrical appliances at Supor's thousandth LifeStore which
opened in Lin Yi Ju Nan (Shandong Province) on
December13.
A dedicated Supor team has been developing the LifeStore
business in China since 2006. For the past three years,
stores have been opening at a rhythm of one every one and a
half days! Sales increased by 58% in 2011, accounting for
7.5% of Supor's turnover in China.
These independent retail outlets located in medium-sized
towns also act as distributors to small suburban outlets:
this is an excellent way to spread the brand's renown and
offer better after-sales service to consumers in the areas
in question.
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The world leader in Small Household Equipment, SEB S.A. relies on 35 flagship brands (Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc.) and a broad product portfolio:
- cookware: frying pans, saucepans, pressure cookers, utensils, etc.;
- small culinary appliances: items for electric cooking (deep fryers, rice cookers, pressure cookers, etc.), beverage preparation (coffee makers, kettles, etc.) or food preparation (blenders, food processors, etc.);
- small non-culinary household appliances: linen care equipment (irons, steam generators, steamers, steamers, etc.), vacuum cleaners, fans, and personal care equipment (hairdressing and depilation appliances, etc.).
At the end of 2023, the group operated 41 manufacturing sites worldwide.
Net sales are distributed geographically as follows: Western Europe (34.1%), Europe/Middle East/Africa (15.2%), China (27.9%), Asia (7%), North America (10.9%) and South America (4.9%).
SEB S.A. 
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