Schneider Electric SA has partnered with Merkle Inc. to launch a new marketing preference center. This Preference Center will provide personalised access to an essential array of technical information by country, industry, and domain of expertise, critical to the success of Schneider Electric customers and partners who support the energy needs of people in more than 120 countries. The Preference Center enables Schneider Electric to keep its customers fully informed on updates on Schneider Electric news, building management, IT management, power management, process & machines management and security management.

Customers are able to select the type of information they prefer to see and can choose how they want to be contacted by the company. The Center also enables Schneider Electric to better connect and track the effectiveness of the sales and marketing teams' ability to support customers and prospects, and drive sales through relevant content marketing. Among key features, the Preference Center enables customers to: control what information they receive by opting in or out of content interests; personalize information and online experience, premised on the customer's unique profile, encompassing country, type and size of their business, and prior relationship with Schneider Electric; select the channel through which they want to receive the information including email, phone, SMS, postal mail, fax; and provide enhanced security, expanded profile data, campaign support and login abilities via multiple platforms.