SAS announced that on April 22, 2014, it will launch a new direct route between Stockholm Arlanda Airport and Hamburg Airport with two return flights every weekday and one return flight on Sundays. This strengthens SAS's customer offering with another direct route to an attractive business destination and a popular weekend destination. The route will be operated by a Boeing 737-600 with capacity for 120 passengers and a Boeing 717 with capacity for 115 passengers.

The flight time is 1 hour 30 minutes. In 2014, SAS is launching more than 40 new European routes from Sweden, Norway and Denmark in order to further improve the customer offering with additional direct services to in-demand destinations.