Samsung Electronics introduced its latest edition Family Hub 2.0 refrigerator at CES 2017 in Las Vegas. The next generation refrigerator, building upon Family Hub 1.0 which was introduced to wide acclaim last year, features expansion from four to 10 refrigerator models as well as enhanced usability with improved app integration and diverse new app partners. Additionally, signaling its expansion into new categories, Samsung also introduced its new line of smart built-in cooking appliances. Driven by the success of Family Hub, Family Hub 2.0 will be available across a full range of Samsung’s popular 3-Door and 4-Door French Door models as well as the existing 4-Door Flex lineup, allowing consumers to choose the refrigerator that best matches their household needs. With the Family Hub 2.0, usability, as well as food management, has been significantly enhanced through expanded and intuitive app integration. For example, users can determine which food items need to be replenished through the internal View Inside cameras. Images of those items can then be added to the shopping list feature, and conveniently ordered through the Groceries by MasterCard app. The Family Hub 2.0 has also been significantly enhanced when it comes to family communication. An entirely new and easy-to-use interface has been developed to enable family members to create their own profiles using avatars or their own personal pictures. With the 21.5-inch LED touchscreen serving as an interactive digital bulletin board, family members can then, through their profiles and the Family Hub app on their smartphone1, share photos, access updated calendars, handwrite memos in real time, and post memos from wherever they may be.