- World famous footballer signs as global brand ambassador
for London 2012
LONDON, UK, 4th May, 2011 - Samsung Electronics Co. Ltd., a
market leader in consumer electronics and the Worldwide
Olympic Partner for Wireless Communications Equipment, today
announced an exclusive agreement with David Beckham to be its
global brand ambassador for the London 2012 Olympic Games.
Beckham will begin his ambassador role with immediate effect
and will play a key part in raising awareness of Samsung's
sponsorship of London 2012 as a Worldwide Olympic Partner.
The collaboration will start with appearances in
multi-platform adverts and public relations campaigns,
covering various elements of Samsung's London 2012 marketing
programme.
At the official signing of the partnership Mr.Gyehyun Kwon,
Vice President & Head of Worldwide Sports Marketing, Samsung
Electronics, said that Samsung and David Beckham shared a
great number of common values ranging from their mutual
commitment to youth and their continuing efforts to encourage
more people to participate in sports.
"Sport has a unique power to reach people and bring them
together." He added. "David has been actively taking part in
a number of initiatives to help young people around the world
to enjoy a better life, while Samsung's London 2012 marketing
campaign will also place great importance on the value of
engaging youth. And to this end, we're delighted that David
will be supporting our goal to extend the Olympic Games
spectator experience to fans throughout the world using our
leading smart mobile technology."
David Beckham was Samsung's number one choice to be global
ambassador for the sponsorship of London 2012. His success as
a sportsman and his ambassadorial role in bringing the
Olympic Games to London were among the many reasons for his
selection. But, having been born in Leytonstone (itself only
a single tube stop from the London 2012 Olympic Park) and
having played football in the streets and parks of the area
as a boy, it's clear that David Beckham's connections with
London 2012 are unparalleled.
Commenting on the agreement Mr. Beckham said: "I'm very
proud to be part of the team that brought the Olympics to my
home city, London. It is one of the greatest events in the
world. Working with a globally respected brand, like Samsung,
our aim will be to help more and more people to enjoy and
share the excitement of the London 2012 Olympic
Games."
As a Worldwide Olympic Partner, Samsung is keen to realise
the contribution sponsorship of the wireless category brings
to the Olympic Games. High profile and carefully chosen
partners, like David Beckham, bring immediate and direct
attention to the wealth of experience and technical
capability Samsung delivers to the Olympic Games clearly
highlighting this in a strong, positive light.
Mr. Gyehyun Kwon observed: "David Beckham is a global sports
icon who is helping to raise the profile of the London 2012
Olympics and attracting more of us to watch and to actively
participate in the Games. We are very excited about the new
partnership for our customers and fans of the Olympics and
we're looking forward to working with David across the range
of London 2012 marketing initiatives we will be pursuing
until the end of 2012."
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in
semiconductor, telecommunication, digital media and digital
convergence technologies with 2010 consolidated sales of
US$135.8 billion. Employing approximately 190,500 people in
206 offices across 68 countries, the company consists of
eight independently operated business units: Visual Display,
Mobile Communications, Telecommunication Systems, Digital
Appliances, IT Solutions, Digital Imaging, Semiconductor and
LCD. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs,
semiconductor chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com.
About David Beckham
David Beckham is one of Britain's most iconic athletes
and decorated football players of all time. He is the most
capped outfield player in the history of the English game.
Beckham's career began when he signed a professional
contract with Manchester United, making his first-team debut
in 1992 aged 17. During his time there, United won the
Premier League title six times, the FA Cup twice and the UEFA
Champions League and the World Club Championship in 1999.
Beckham was runner up in the FIFA 'World Player of the Year'
Awards in 1999 and 2003. In 2003, he left Manchester United
to sign for Real Madrid, where he played for four seasons.
While at Madrid, Beckham became the first British footballer
to play 100 Champions League matches and, in his final
season, Real clinched the 2006-07 La Liga championship
title.
In 2007, Beckham moved to LA Galaxy in a world record
breaking five year deal before being loaned under a unique
time-share agreement to AC Milan in January 2009 and then
again in January 2010.
Married to Victoria and father to three boys, Beckham's fame
extends far beyond the pitch. Noted as a keen advocate of
charitable work, he has supported UNICEF since his days at
Manchester United becoming a Goodwill Ambassador in 2005 with
a special focus on UNICEF's Sports for Development
program. David is also on the Leadership Council for charity
Malaria No More.
Born in the East End of London, Beckham has been a passionate
supporter of London 2012, playing a key part in securing the
Olympic Games for his home city - David is an ambassador for
London 2012.
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