S4Capital's operating brand Media.Monks has appointed Laurent Farci as the new Chief Information Officer (CIO). In this new capacity, Laurent will play a crucial role in supporting the needs of the organization by consolidating and standardizing its tech platforms to enhance the monitoring and flow of information. Additionally, he will identify the best methods for sharing information to establish a sophisticated, scalable technology ecosystem across S4Capital.

Laurent recently led the organization's migration to a standardized customer relationship management system and will aim to replicate this success for all Media.Monks' major platforms globally. This work supports Media.Monks' mission to establish a unitary, integrated structure and streamline operational efficiency. Laurent brings a wealth of experience to this role, having spent nearly 20 years in the system technology space and having been with Media.Monks for the past six years.

In previous Media.Monks roles, he largely managed the company's Salesforce utilization; as the software grew to become one of the main platforms used internally, Farci's scope in managing internal technology implementation likewise expanded. Prior to joining the company, he worked at Capgemini and also managed his own independent consulting firm. Laurent and his team of IT professionals, engineers, business analysts, and system administrators will drive operational excellence by reviewing and consolidating tech platforms and developing solutions tailored to the business while focusing on leveraging AI as a core foundation.

Their focus will cut across finance, legal, marketing, growth, accounts, HR, and information security, ensuring that all facets of the organization benefit from optimized tech solutions.