Raya Customer Experience (RAYA CX) has appointed Alaa El-Khishen as its new CEO. El Khishen has more than 30 years of experience in the telecommunications, outsourcing, and technology sectors, along with a track record of transformative leadership. Before joining RCX, El-Khishen served as the CEO of Webhelp Egypt, where he led the expansion of its operation into Saudi Arabia.

He also created the Company's business-to-business (B2B) sales academy. Other leading positions included the Executive Vice President at Majorek UK and the CEO at ECCO Outsourcing. The new CEO holds a master's degree in Business Administration from the American University in Cairo and was a member of the board of directors of the African ICT Alliance (AFICTA).