Raven Industries has named sales and marketing veteran, Michelle M. Lavallee, as the new head of Global Sales and Marketing for the Applied Technology Division. Michelle brings with her over twenty years of experience in international business, sales, marketing, innovation, strategy and customer service in multiple verticals, all of which experienced double digit growth in market share under her leadership. In this new role, Michelle will be responsible for implementing and executing a global sales and marketing strategy designed to help customers maximize their profits and increase their operational efficiency.