Quad Wins Multi-Million-Dollar Contract to Print Reader’s Digest
April 04, 2023 at 01:00 pm
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Quad is now the sole printer of the U.S. edition of Reader's Digest, America's fourth largest-circulation magazine. The new, multi-million-dollar contract spans the next three years. One of the best-known magazines on American shelves, Reader's Digest's move to Quad streamlines its annual U.S. print run of almost 20 million copies.
Quad's through-the-line solution, including a capital investment in two-up binders, gives it all the resources needed to manufacture and distribute the magazine. This end-to-end process includes Publishers' Studio, Quad's proprietary workflow solution for issue mapping, which Reader's Digest has been using since 2021.
Quad/Graphics, Inc. is a marketing experience company. The Company's segments include the United States Print and Related Services and International. The United States Print and Related Services segment consists of its United States printing operations and is managed as one integrated platform. This includes print execution and logistics for retail inserts, catalogs, long-run publications, special interest publications, journals, direct mail, directories, in-store marketing and promotion, packaging, newspapers, custom print products, and other commercial and specialty printed products, along with global paper procurement, and marketing and other complementary services, such as data intelligence and analytics, technology solutions, media planning, placement and optimization, creative strategy and content creation. The International segment consists of its printing operations in Europe and Latin America, including operations in England, France, Germany, Poland, Colombia, Mexico and Peru.
QUAD/GRAPHICS, INC. 
