Quad/Graphics, Inc. Introduces New Creative Agency: Betty
May 02, 2024 at 01:00 pm
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Quad/Graphics, Inc. is introducing Betty, a new creative agency named after the late Betty Quadracci, fearless trailblazer and co-founder of Quad. The new offering will integrate all of Quad's creative business lines to uniquely combine its boutique tactics, unmatched 24/7 global production power and commitment to delivering smart, scalable ideas, powered by an in-house network of talented strategists, creatives, content makers, and production and post-production experts. Betty's robust solutions include: Brand Strategy and Design: best-in-class branding and design fueled by company, category and customer insights to reimagine brand potential; Campaign Ideation: a data-driven and people-centric approach to defining the brand problem, opportunity and unique brand action; Premedia, Retail and Adaptive Design: always-on post-production powered by technology to automate and scale with ease; and Content Creation: more than 15 global in-studio and on-location services with management, talent and technology to elevate content to the next level.
All former Quad Creative, Periscope and Content Studios leadership and staff are moving to Betty, including Cacique Foods and Raw Sugar Living, and was tapped by Desert Creek Honey, Heckova! and Walgreens for design and packaging work from Favorite Child.
Quad/Graphics, Inc. is a marketing experience company. The Company's segments include the United States Print and Related Services and International. The United States Print and Related Services segment consists of its United States printing operations and is managed as one integrated platform. This includes print execution and logistics for retail inserts, catalogs, long-run publications, special interest publications, journals, direct mail, directories, in-store marketing and promotion, packaging, newspapers, custom print products, and other commercial and specialty printed products, along with global paper procurement, and marketing and other complementary services, such as data intelligence and analytics, technology solutions, media planning, placement and optimization, creative strategy and content creation. The International segment consists of its printing operations in Europe and Latin America, including operations in England, France, Germany, Poland, Colombia, Mexico and Peru.