Proximus : appoints a new CFO and reinforces its Executive Committee with a Chief Digital & IT Officer

Mark Reid appointed as Chief Financial Officer

Mark Reid is currently working as Chief Financial Officer of UPC, part of the Liberty Global Group.

He's Scotsman and holder of an Honors Degree in Aeronautical Engineering at Glasgow University. He's a chartered accountant with a certification from the Chartered Institute of Management Accountants (CIMA), Mr Reid gathered 25 years of corporate finance management experience in Europe and the US. Before joining UPC, he occupied various executive finance positions in the travel (British Airways, e‑Bookers and Travelport), tech (Yahoo), and telecom (Virgin Media) industries.

Mr Reid can rely upon an impressive professional record of driving growth and delivering excellence in financial management, strategic planning and business transformation, on top of a wealth of experience in all-round finance‑related matters.

In his new role, Mark Reid will manage Proximus' ongoing efforts to bring the Domestic operations back to top line and EBITDA growth as of 2022. He will continue to safeguard the financial stability of the company and reinforce Proximus' position as a prosperous player in the European telecommunications scene. All this in a context of increasing investment needs to build the gigabit network of the future.

Mark Reid will join the Proximus Executive Committee at the latest by May 2021. In the meantime, Katleen Vandeweyer will continue to serve as CFO ad interim, a function she has taken up with success since the departure of Sandrine Dufour on June 1st. Katleen will pursue her career within the Proximus Group as Deputy CFO.

Antonietta Mastroianni appointed as Chief Digital & IT Officer

The position of Chief Digital & IT Officer, taken on by Antonietta Mastroianni, is a new function within the Executive Committee, created to coordinate the company's IT transformation and simplification but also the digitalization efforts.

Ms Mastroianni is an Italian citizen, currently holding the position of Group CIO of the Danish TDC Group. After obtaining a Master of Science in Computer and Automation Engineering from the University of Siena, she worked in Italy (Vodafone and H3G) and Switzerland (Swisscom and Sunrise Communications) prior to joining TDC in 2017.

She has built an impressive career in telecom over the last 20 years, with an excellent track record in leveraging technology and solutions enabling the implementation of digital lifecycle, IT and business process simplification. Throughout her career, she has demonstrated her ability to drive agile transformations while ensuring organizational growth, performance and profitability.

In her new role, that she will take up in April 2021, Antonietta Mastroianni will take on transversal responsibilities encompassing (I) the Digital Products & Experience, (II) the Architecture, Data & Program Management and (III) the IT Solutions divisions. This will accelerate the roll out of an agile operating model within the company and leverage operational synergies.