Playmaker Capital Inc. announced that it has hired Adam Seaborn as its new Head of Partnerships for North America. Mr. Seaborn will lead Playmaker's current and prospective partnerships with corporate advertisers and agencies across North America, and his efforts will create expanded opportunities for direct campaign deals with leading brands across the region. Mr. Seaborn brings to this role a deep understanding of the North American sports media industry.

Most recently, Mr. Seaborn served as Director, Sales and Media Operations at Kingstar Media.