Pineapple Financial Inc. announced the launch of its custom eSignature and advertising banner management software designed to enhance lead conversion and drive customer acquisition, unlocking new mortgage opportunities for its brokers. Building on that trust, the banners increase the broker's marketing value and drive conversions by advertising special offers, showcasing testimonials, promoting new content and events or directly setting up appointment bookings. This feature is particularly impactful for brand recognition and lead generation, as according to a Wisestamp survey, email signature marketing created an average of 22% more clicks, 32% more email replies, 10% more social media reach and 15% more leads.

Beyond revenue generation, the software also serves as a broker retention strategy. Direct integration within the Pineapple Core system creates a seamless and hassle-free experience for mortgage brokers. With the eSignature and banner updating automatically across all cloud-based applications and their custom broker website in real-time, the process becomes efficient and eliminates the complexities associated with coding.

Additionally, the eSignature and ad banner can be integrated into other applications such as Outlook or MacMail, creating a consistent and cohesive brand identity. The software also exemplifies Pineapple's commitment to data management and compliance with optional centralized control over the type of banner information displayed for brokerage owners and security protocols aligned with industry regulations.