Royal Philips : Philips and the Dutch Heart Foundation join forces to promote heart health in the Netherlands

Amsterdam, the Netherlands - Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and the Dutch Heart Foundation (Hartstichting) today announced they are entering into a three-year strategic partnership to improve the lives of cardiovascular patients and people in high-risk groups in the Netherlands. Together, they aim to ensure that people suffering from cardiovascular disease, and those with an elevated risk of getting the disease, receive help in good time and are treated as effectively as possible. One of the key aims is to make the Netherlands a '6-minute cardiac arrest' zone by extending a sustainable network of community first responders and AEDs (Automated External Defibrillators) across the entire country. This will enable an estimated 2,500 lives to be saved each year. The partnership agreement was signed today by Floris Italianer, Director of the Dutch Heart Foundation, and Henk Valk, Market Leader Benelux at Philips, in Eindhoven, the Netherlands.

This important new partnership has several key focus areas. In addition to saving more lives in the Netherlands, it will also focus on promoting a healthy lifestyle, specifically targeting an estimated 100,000 households in the Netherlands where families are at increased risk of cardiovascular disease. The Dutch Heart Foundation and Philips will also work closely together on innovations and technologies that can help to promote better cardiology treatments. This will include greater sharing of knowledge, expertise and resources in the field of cardiology care, acute care and care at home.