Royal Philips announced the launch of the new Philips Sonicare 9900 Prestige with SenseIQ technology. Philips’ most advanced electric toothbrush is designed around you, providing an optimum, personalized cleaning experience by sensing brushing style. Featuring a premium all-in-one brush head, it delivers the complete package for plaque removal, stain removal and gum care, so users can clean without compromise every single day. SenseIQ technology delivers a personalized clean: As users brush, SenseIQ technology senses, adapts and cares for teeth and gums, offering a truly unique and personalized brushing experience. Philips Sonicare 9900 Prestige uses sensors to detect the pressure users apply, the cleaning motions users use and the coverage users achieve – up to 100 times per second. The sensors also monitor how long and how often users brush. Premium all-in-one brush head: The premium all-in-one brush head is designed to brush away plaque, remove stains and care for gums without the need to switch brush heads and do guesswork on the modes. The angled bristles help remove up to 20x more plaque, whilst providing flex to compensate for any excess pressure. Triangular tips can remove up to 100% more stains in less than two days, and the longer bristles provide a deep clean for gums that are up to 15x healthier. This is Philips’ all-time best brush head, helping users to achieve cleaner, whiter teeth and healthier gums with ease. Philips Sonicare app: The Philips Sonicare app is powered by artificial intelligence and works in perfect harmony with the Philips Sonicare 9900 Prestige. Used together, the app provides real-time guidance on pressure, motion, position, duration and frequency of brushing. Progress reports by day, week, month and year are all available at the tap of a button, offering personalized recommendations and actionable steps for better brushing. Most of users don’t bring the phone to the bathroom while brushing. This new product has auto-syncing that keeps brushing data up-to-date, even when users don’t brush with the app by users side, so users can monitor brushing progress from anywhere. Sleek design: A simple push of the integrated power control lets users start brushing in an instant. And with no visible gaps or seams between the button and handle, Sonicare Prestige can always stay clean.