(MT Newswires) -- Shweta Khajuria, analyst at Evercore ISI, looks back on the partnership between Peloton (PTON) and TikTok as a possible big win for Peloton's marketing. While she doesn't expect a short-term increase in revenues, Peloton should benefit from this alliance, as TikTok has over a billion users. This is a long-term strategy aimed at converting TikTok's audience into Peloton's paying subscribers.
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3.94 USD | -3.67% | +22.36% | -35.30% |
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193.6 USD | +0.24% | +5.15% | 7.44B | ||
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+34.50% | 819M |
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- Peloton /TikTok partnership: a billion potential subscribers?