As we approach the busy
The survey found that the price of goods came out on top, with 40% of those aged 45-54 years old ranking this as their top priority compared to 28% of those aged 65 and over, showing that those in their retirement years are a little less sensitive to price.
Online security was ranked fifth overall, with just 6% of those aged 35-44 and 8% of those aged 18-34 ranking it as their top priority suggesting security is not seen as one of the top considerations when making online purchases.
Instead, deliveries came out as the second and third highest requirements - with cost of delivery in second place and speed of delivery highlighted as the third most important requirement when shopping online.
Interestingly 25% of those located in the North East stated the speed of delivery as their top concern, compared to just 8% saying the same in the
Being able to access the specific 'must have' product came out as the fourth most popular choice, with 21% of those aged between 35-44 years old placing this as their 'number one' consideration.
Looking at regions, just under a quarter (23%) of people living in
Reputation of retailer fell below security, with only 3% of those aged between 18-34 suggesting reputation as their top priority before they decide to make an online purchase.
"It is worrying however to see that consumers are more concerned about the speed of delivery for example over the security of their personal data, particularly during this busy sales shopping period."
In a further survey of 2,000
Other interesting findings raised in the research include:
* Just 8% of consumers said they would return to shopping in-store instead of continuing shopping via digital channels, after COVID-19;
* Of those shoppers choosing different retailers than usual (765 out of 2002), 48% said their reason for this is a perceived lack of security or privacy, while a third said it was due to a poor website experience or performance issues;
* Londoners are the most likely to say they plan to continue shopping via digital channels even after COVID-19 is over (89% vs a national average of 79%).
Security Trends:
* A significant 74% of
* When asked which shopping channel they believe to be the least secure, 40% said social media apps, followed by 18% who stated online;
* 18-35s are the most likely to say they are more concerned about the way their data is being handled, given the recent uptick in cyberattacks and fraud during Covid-19 (84% vs a national average of 72%)
* When looking at regions, Londoners are the most likely to say they are more concerned with the way their data is handled amid the pandemic (84% vs a national average of 72%)
* Respondents earning an annual income of £100,000 or more are the most likely to say that if they were aware that a brand had been the subject of a data breach or hack in the last 12 months, they wouldn't shop with them this festive season (85% vs a national average of 74%).
For more information on
ends
Notes to Editors:
Research Methodology: An online survey was conducted by
About
Our products secure payments and data in any business communications environment including voice, chat, social, email, and contact centre. We are integrated to, and resold by, some of the worlds' leading business communications vendors, as well as major payment service providers.
The entirety of the product-base is available from our global cloud platform hosted in
For more information visit www.pcipal.com or follow the team on Linkedin: https://www.linkedin.com/company/pci-pal/
Editor's Contact:
+ 44 (0)7725 121189 // peppa@peptalkpr.co.uk
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