The country is slowly and gradually making its way towards digitisation and in his latest efforts to strengthen the digital landscape, Prime Minister
With all segments of the economy marching in the direction of digitisation, the payment segment should not be left behind because it has a massive growth potential in the consumer-to-business market. Moving away from the traditional way of paying bills and standing in long queues at banks, digital payments have revolutionised the way businesses receive payments and the way customers make payments.
According to Statista, an online portal for statistics, the smartphone ownership as a percentage of population in
Hence, there is immense potential for mobile payment gateways as they provide convenience to users. Around the world, the most used digital wallets include
The government has made all-out efforts to bring
Cashing in on this growing market is Easypaisa,
Speaking at a media session on Thursday, Easypaisa Head of Digital Payment
He elaborated on the success of Pakistani mobile wallet, mobile payments and branchless banking services and also detailed how the new app was a one-stop solution for everything.
The digital payment getaway received an overwhelming response from the working-class that considered it a safe way to transfer money from one place to another and now, the company wants everyone to use the app and benefit from the ease of digital payment.
'We want not just customers but also companies to see it as a platform,' stated Malik. With 30 million account users of the service, Easypaisa has grown from 4,000 stores in 2009 to 75,000 stores at present.
When asked how Easypaisa planned to transform the digital landscape of
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