ORACLE CORPORATION 
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News Facts
* El Corte Ingles, Spain's largest retail group, has implemented
Oracle(R) Retail planning applications to support its expansion plans
and to help increase profitability through enhanced product lifecycle
management across its 99 department stores in Spain and Portugal.
* The Oracle Retail applications are helping El Corte Ingles, one of the
world's largest department store groups, to more effectively forecast
and plan pre-season, track in-season performance, manage markdowns and
improve margin control.
* Utilising Oracle Retail Merchandise Financial Planning
(http://www.oracle.com/applications/retail/mp/merch_finan_plan.html),
Oracle Retail Price Optimization
(http://www.oracle.com/applications/retail/rpo/price_opt.html) and
Oracle Retail Assortment Execution
(http://www.oracle.com/applications/retail/rpo/assortment_exe.html),
management has enhanced visibility to sales performance and can
identify the impact of its planning, forecasting and pricing
strategies.
* This is helping El Corte Ingles make decisions designed to ensure a
faster sell-through of goods, deliver greater insight into customer
preferences and help the business adapt to local market demands as it
continues to expand the brand.
* The implementation marks an important step in the group's strategy to
become more agile and competitive as it plans further expansion and is
one of the first times El Corte Ingles department stores has chosen not
to develop its systems in-house.
* El Corte Ingles quickly identified Oracle Retail as the strongest
proposition for its department store business, providing a strategic,
scalable planning system capable of delivering rapid value and
supporting a consistent, high-quality shopping experience for its
customers.
* The Spanish retailer implemented Oracle Retail Merchandise Financial
Planning within six months and Oracle Retail Price Optimization within
five months. It is currently implementing Oracle Retail Assortment
Execution and expects to continue rolling out these applications across
divisions of the business.
Supporting Quote
* "We are committed to supporting El Corte Ingles in its strategy for
developing a more agile and responsive business. Our success with
global department stores like Arnotts and Galeries Lafayette
demonstrates our strong proposition, not only to the department store
business as a whole but around our capabilities in planning,
forecasting and pricing strategies," said Patrick Bohannon, Vice
President, EMEA, Oracle Retail.
Supporting Resources
* About El Corte Ingles (http://www.elcorteingles.es/)
* Oracle in Retail (http://www.oracle.com/industries/retail/index.html)
* Oracle Retail Customer Success
(http://www.oracle.com/customers/industries/retail_dist.html)About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers -- enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.
About Oracle
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SOURCE Oracle
