Oracle announced the availability of Oracle Retail Release 16, which empowers retailers to deliver unified consumer experiences across ecommerce and brick and mortar locations. Expanding cloud services for retailers: Oracle Retail recognizes the industry is in a period of migration to cloud technologies and has put in place a strategy that will support cloud and on-premise solutions, empowering customers to migrate to the cloud at a pace that meets their strategic needs. On-Premise to Cloud: Oracle extends its Oracle Retail Planning and Optimization technology to the cloud and enables retailers to reduce implementation costs with the Oracle Retail Planning Enterprise Cloud Service platform. The shift to next generation cloud-based planning capabilities allows retailers to plan by exception and scale when needed by paying for capacity used. The Power of the Cloud: Oracle now offers over 33 Oracle Retail cloud services including its merchandising solution with documented best practices and automation of key process at a lower cost. Making critical merchandising operations mobile: Reduce labor cost: Oracle Retail Release 16 accelerates user productivity by leveraging persona-based dashboards at the core of the solution and highlighting opportunities that will impact service levels, inventory margins and key business metrics. These new persona-based dashboards empower users to be more efficient by surfacing key actions and metrics that are relevant to the user, driving increased productivity and ultimately empowering them. Giving store associates a fully informed mobile solution: Converged Commerce: Also now available, the Oracle Retail Extension Module for Oracle Commerce allows retailers to deliver a common brand experience across all touch points by using Oracle Cloud Services to manage orders, optimize fulfillment decisions, and give everyone the same single view of customers across users enterprise. The company’s Xstore POS also enables retailers to help customers pick up, complete, or change purchases from any location by integrating with Oracle Retail Customer Engagement Software, Oracle Retail Order Broker and Oracle Retail Order Management System. Better together: The mobile Oracle Retail Xstore Point of Service is also optimized to provide traditional web functionality like in-depth product details, ratings and reviews, and task management so associates are able to engage consumers away from the register with deep insights operating on the Oracle MICROS Family Workstation. Mobility everywhere: With this release, Oracle Retail Xstore now offers four different ways for store employees to engage – using a traditional fixed device, dockable tablets, tablets, and mobile. All use the same POS platform and provide full check out, CRM visibility, cross- and up-sell functionality, fulfillment, search, price check and loyalty program integration from any device.